Research the market
before building the site.

Use this Rank & Rent checklist to prepare a first-market brief. It runs in your browser; your answers are not submitted or saved to our server.

Your market-research checklist.

Define one service and service area.Write down the customer’s task and the practical area a provider can serve.Look for relevant search demand.Record actual search phrases, intent, and the source of any volume estimates.Inspect competing pages.Look at useful content, business credibility, service specificity, and inquiry paths.Talk to potential providers.Check capacity, desired projects, response expectations, and interest in paid inquiries.Define a qualified lead.State the location, service, project size, contact details, and exclusions a provider will accept.Estimate ongoing costs.Include hosting, tracking, tools, content, and your time before assuming income.Plan a useful website.Identify distinct customer questions and the original information each page will add.Plan responsible lead delivery.Decide what visitors are told, who receives their details, and how delivery will be tested.Write down the reasons to stop.Set an expense limit and review point. Record what would make this market a poor fit.

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Your first asset starts with understanding the work.

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Research the marketbefore building the site.

Your market-research checklist.

Your first asset starts with understanding the work.

Research the market
before building the site.