Lafayette website planning: an owner’s project brief

Written and reviewed by Joe Design Group · Updated October 8, 2026

Decide who the first release serves

The official Lafayette–West Lafayette visitor resource describes downtown and Purdue-area context. Your business may serve residents, visitors, or another audience. Confirm the actual customer task rather than assuming every local site should mention the university.

Complete a visit information sheet

For a storefront, provide the true entrance, current opening arrangements, pickup instructions, and customer contacts. For a service business, provide the real coverage and job requirements. Do not invent parking details or additional offices.

Ask for a page-purpose map

Each proposed page should identify its visitor, decision, original information, and next step. The Lafayette web design service page explains project scope; this guide prepares the owner’s inputs. Keep those roles distinct.

Compare quote responsibilities

Ask who supplies copy and images, who can edit the site, what hosting and licensing costs remain, and how useful old URLs are protected. The same headline price can represent different responsibilities.

Make acceptance concrete

Inspect mobile navigation, labels, required fields, call links, and content readability. Test stored inquiry fields and owner delivery separately. Require backup and rollback instructions for the actual release.

Bring the evidence that exists

Supply real project material only with permission. If case studies or outcomes are unavailable, use accurate process and scope information. A designer should not need invented testimonials to make a business clear and credible.

Page imagery is illustrative. It is not a customer project or a performance result.