Check eligibility first
Google’s getting-started guidance describes storefront and service-area eligibility. Online-only businesses do not become eligible by adding a city to a website. Confirm the real operating model before paying someone to create a profile.
Gather an owner-approved information sheet
Record the business name, phone, website, actual hours, services, and location arrangements. Distinguish information used privately for verification from what should be visible to customers. Give the profile manager access through the platform’s supported role process; do not send passwords in a contact form.
Match the website’s contact route
A person following the website link should reach the business described in the profile. Use a relevant service or location destination when appropriate and test the phone and inquiry path. Keep the visible name consistent without adding keyword-heavy variants.
Represent coverage honestly
Google’s service-area guidance describes how eligible businesses specify coverage. A service-area setting does not establish an office in another city or guarantee visibility there. Use actual operating boundaries.
Use real images and feedback
Publish photos and feedback that the business has permission to use. Do not invent ratings, projects, or reviews. Captions should describe the actual image; a concept rendering is not evidence of a customer job.
Prepare a maintenance routine
Review hours and temporary changes, check inquiry destinations, and assign someone to respond to permitted customer interactions. Keep a record of who owns the account. Before proposing a visibility fix, separate facts that need correction from rankings that need measurement.
Bring your website and your next goal
Share your current URL, the service you want to improve, and the action customers should be able to complete. We’ll review the scope with you.
Request a free auditPage imagery is illustrative. It is not a customer project or a performance result.